Giving a talk at Product Tank
I had a blast giving a talk at Product Tank Norwich to an audience of product owners, developers and designers about using psychology in UX Design to create meaningful and high-converting experiences. [LinkedIn post from the Product Tank Team here]
I spoke about the Laws of UX, cognitive biases and behavioural economics, motivation and persuasion, and how to avoid flying too close to the sun by deploying unethical deceptive patterns.
Huge thanks to event organisers Sarah Roberts and Catherine Jones for inviting me to speak :)