About

Interaction designer, educator, equal parts AI evangelist and critic. I've been designing for screens since Flash was cool. Technically since before it existed, if you count the games I coded on my dad's ZX81 and the stop motion animation I made on 8mm film as a kid. The tools have changed, always, but the question hasn't: how do you make something with craft and care that communicates clearly and moves people?

I'm based in Norwich, where I lead UX Design and Graphic Communication courses at Norwich University of the Arts. Outside of that, I take on research and consultancy work, and hang around the leading edge of interaction design and creative software. My background is a winding path through motion design, video direction, sound design, animation, web design, and UX. Which makes me hard to summarise, but useful in a room where disciplines collide.

Practice

Outside education, I've worked as a UX and media consultant, web designer, video director, animator, graphic designer, and sound designer. I created content for Channelflip Media shows David Mitchell's Soapbox for The Guardian Online and Harry Hill's Little Internet Show, and made a movie mashup film series, Multimash, for their Warwick Davis -helmed YouTube channel The Multiverse. I've directed short films that screened at international festivals and featured in the British Animation Awards touring programme. I contributed post-production to Ceiren Bell's The Demon's Head, an animated short film nominated for a BAFTA Children's Award - although Luke Pearson's amazing Hilda series pipped us to the win on that one, which is absolutely fair enough, and being in the same shortlist as Gumball and Dangermouse was unreal.

Before teaching at Norwich, I was a Technical Adviser at Goldsmiths, University of London, supporting animation and interaction design projects with students on BA Media & Communication, MA Digital Media, and MA Photography. A highlight was kitting out the stop motion studios with classic 70s Nikon lenses acquired from the set of Wes Anderson's movie Isle of Dogs.

More recently I've been working with filmmaker Antony Barkworth-Knight on research for AI-driven immersive video projects Stable Visions and The Light — 360-degree video works designed for the 10m LED volume at NUA's Immersive Visualisation and Simulation Lab.

If it's interactive or moves on a screen, I'm up for designing it. Currently mild-melding with Claude Code, dabbling with MCP servers, and falling in love with Rive.

Education and Leadership

As Course Leader for BSc User Experience Design and BA Graphic Communication, and Cluster Lead for the trio of Human Centred Design Masters courses at Norwich (MA UX Design, MA Service Design, and MA Interaction Design), I spend a lot of time organising things and figuring things out at the intersection of technology, people, communication, and education. Our students are amazing, and have won the top prizes at the Creative Conscience awards and the D&AD New Blood awards.

I may or may not be the university's 'AI Champion'. I was offered the title by the former Deputy Vice Chancellor, who moved on before I accepted it. I've used it a few times, and no-one seems to mind. AI is simultaneously amazing (I used it to help build this website, which in theory I can update via voice notes to Claude Code on my phone) but it's also screwing up things we care deeply about, like threatening the graduate job market, which makes it a difficult thing to champion. I encourage all students to have a 'critical engagement' with AI, and to know it well, even if they disagree with what it represents or how it's being deployed. It's too useful, and is changing things too fundamentally, and too quickly, to dismiss.

I sit on the university's AI Working Group, developing principles and guidance for students and staff, mitigating for the existential threat to the traditional academic essay, and working out what to ask students to do instead. We think it's all about evidencing process over outcome.

I'm an external examiner for BA Future Media Production at the School of Digital Arts at my alma mater, Manchester Metropolitan University, and have advised on course development at University of the Arts London.

Industry Projects

I've led Knowledge Exchange projects pairing students with clients for live project briefs including Interstate Creative Partners, Foolproof, What Caused This, Virgin Wines, and Coder. These are often the best bits of our courses, where students pick up real-world design experience. My role is arranging and scoping the brief with the client, shaping the research and design methodologies, and making sure the work lands well when we present it back, usually to founders or C-suite.

I'm always interested in new ways to combine design practice with education, and in work that doesn't fit neatly into either category. If something here resonates, get in touch.